Proven Follow Up Emails for Customer Reviews
By
: Griffin Smith
Statistically, generating customer reviews work best by sending an SMS, but before this technology was created, we relied on Email.
Below are tested and proven emails that you can copy and use with your email client.
For a company just getting started:
Why it works:
People genuinely like to help, and oftentimes, all you have to do is ask. This email is geared for a new company looking to start the feedback generating process.
Subject: Quick favor?
Hi [Customer Name],
It was a pleasure meeting you and helping you with _________.
Can I ask for your help? We just launched [Company Name] in _____, and I’m working hard to get our name out there.
Google and Facebook reviews help us the most, so if you could leave us feedback at either one, I would greatly appreciate it.
Click Here to leave a review on Google, and Click Here to leave a review on Facebook.
To small business,
[Your Name]
[Company Name]
For older companies playing catch up
Why it works:
This email works well because it adds self-deprecating humor while inviting existing customers back into the charm that makes your business.
Subject: [First Name], Help?
Hi [First Name],
First of all, I would like to thank you for being a loyal customer.
We’re finally stepping into the 21st Century, and trying to get our name out there on the internet.
Can you take 30 seconds to share your experience with [Company Name]?
It’s really easy, simply Click Here and leave a review on Google, or Click Here to leave one to Facebook. Your feedback means the world to us!
Thank YOU,
[Your Name]
[Company Name]
Spread your reviews across the web
Find your enthusiastic customers:
Look for signs of extremely happy customers. If a customer leaves you a review with multiple exclamation points!!!, chances are this same customer would love to help your business even more.
Subject: [First Name, You Rock...]
Hi [First Name],
Thank you SO much for your amazing review on [Google, Facebook, Yelp, etc.].
If only all of our customers were as awesome as you!
We're working hard on getting our name out there, could you please leave a review on [Yelp, Facebook, Google, etc.] as well?
Your contribution means the world to us as a small business.
Thank you so much!
[Your Name]
[Company Name]
The key takeaway to remember is that customers want to help your business. Naturally, people won't leave your company a review until you give them simple directions to follow.
Go out there, ask your customers for feedback, and reap the rewards of multiple reviews all over the web.
[Customer name]
We're so sorry to hear you weren't pleased with your cleaning. We would like to make this up to you and flip this into a better experience and review. Please email me directly at [your email].
All the best,
[Your name]
[Your email]
Responding to negative reviews
[Customer name]
We're so sorry to hear you weren't pleased with your cleaning. We would like to make this up to you and flip this into a better experience and review. Please email me directly at [your email].
All the best,
[Your name]
[Your email]